Club Med : “The key words that sum up Agendize, adaptability and flexibility”

How Club Med optimizes the customer experience by simplifying the appointment scheduling process thanks to a smooth, personalized journey, integrating a store locator to locate the nearest branch, while improving the organization of agents to respond more quickly to requests and meet the demands of their premium offerings.

CLUB MED IN FIGURES  

  • Club Med is the world's only premium all-inclusive travel and tourism operator, with French know-how.
  • Founded in 1950, the company has stayed true to its mission: to free the individual from his or her daily constraints, enabling them to reconnect with themselves, recharge their batteries and rediscover their original joys. 
  • Today, Club Med operates around 70 resorts worldwide. It is present in over 40 countries, and employs 25,000 employees of 109 different nationalities. In France alone, the compant has over 150 employees.
  • French customers account for 29% of the brand's 1.5 million customers.
  • 85% of resorts are considered premium (4 Tridents or “Exclusive Collection”).
  • Club Med's distribution network in France includes 6 boutique apartments, 30 classic agencies, 22 franchised agencies, and 1,100 partner agencies.
  • The French network handles an average of 1600 phone calls per day

CLUB MED'S CHALLENGES : REINVENTING THE OMNICHANNEL CUTOMER EXPERIENCE

As travelers' expectations continue to evolve, Club Med must constantly rethink its approach to offering more than just a vacation. Today, customers are looking above all for a unique experience, a timeless interlude that will enable them to reconnect, live their passion to the fullest, and leave with more than just memories.

In the face of this transformation in expectations, the purchasing process must match Club Med's premium offer. One of the major challenges lies in changing the way customers interact with their sales advisors. It's no longer just a matter of booking a holiday, but of benefiting from personalized support to find the experience that's perfectly suited to each traveler. This transition to a more immersive and engaging relationship requires an omnichannel approach, integrating both physical and digital interactions.

This transformation initially focused on the French market, with dedicated contacts, before being rolled out internationally in a multilingual approach. To provide their customers with a smooth, responsive service in line with Club Med's move upmarket, the rapid and efficient integration into their information systems was essential. To meet the expectations of travelers seeking personalized advice, Club Med has selected Agendize to optimize their online appointment scheduling. Thanks to the addition of a store locator, users can now quickly book an appointment at their nearest branch, while aligning themselves with the availability of the closest advisors. By refocusing advisor/customer exchanges on high value-added moments, Club Med is reaffirming its commitment to making travel a truly exceptional experience.

AGENDIZE SOLUTIONS ADOPTED BY CLUB MED

As part of our collaboration, Club Med has integrated several key functionalities to enhance the customer experience :

  • Appointment Scheduling this module simplifies and streamlines interactions between customers and advisors.
  • Store Locator : this module enables prospects and customers to effortlessly find the nearest branch and schedule an appointment in just a few clicks.
  • Ongoing roll-out of Events : this module is designed to further enrich the customer experience by making it easier to register for a range of exclusive in-branch or online events.

These solutions align with Club Med's omnichannel strategy, bringing greater flexibility and personalization to every interaction.

A SUNNY RELALTIONSHIP BETWEEN CLUB MED & AGENDIZE !

Our collaboration with Club Med has been a real success, based on a relationship of trust and high-quality support. Thanks to the dedication and responsiveness of our team, we were able to respond quickly to technical questions and ensure smooth integration of our solutions into their processes and information systems. This partnership has enabled us to rethink and optimize their customer paths, making it easier to scheduling appointments and offering a more fluid, personalized experience. The result: a significant improvement in the customer experience, perfectly aligned with Club Med's move upmarket and its ambition to offer increasingly premium services tailored to the evolving expectations of travelers.

Watch our webinar with Club Med and Partoo : how does Club Med use its store locator to generate appointments ?

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