20 May The importance of a mobile website for your business
Your website is an ever-evolving part of your online presence. Now many businesses are looking to mobile websites. They have been around for a while, and are now considered to be an integral part of any business’ online marketing strategy. It’s all thanks to the wide spread adoption of smart phone and tablet technology.
Think on these stats…
A study published by Google in the fall of 2012 found that 72% of consumers think it’s important for businesses to have a mobile-friendly site. 96% of them have come across sites that weren’t. 61% of them would simply leave a site that wasn’t mobile friendly.
Searches are 5 times more likely to leave a site that doesn’t immediately deliver on their mobile phone than they are at their computer.
This can help your business
• Give visitors the information they are looking for about your business.
• Help to assist with purchasing decisions and the online buying process.
• Capture leads and make sales.
• Participate with you on social media, as most smartphone users also use their devices to connect with their social accounts.
So what’s the difference between mobile web browsing and that done on a regular computer? Essentially, anything you want your visitors to do on your website you want to also facilitate on your mobile site. Well, mobile visitors obviously have a lot less real estate in terms of view screen. Information needs to be presented in a way that’s easy to read and digest on a mobile device.
They also have a lot less patience. They are looking for something, perhaps while on the go, and they want to access it quickly and easily. They probably won’t browse around as much as they would if they were sitting at their desk.
Tips for a mobile friendly site
– Optimize your mobile version for mobile browsing. Organize your main menu around large, simple icons that can be understood at a glance like on Agendize mobile platfrom. Avoid users having to zoom in and out .
– Present the most important information and make it clearly accessible. What people are looking for shouldn’t be more than a click or two away.
– Keep in mind that the reference size for a smartphone is the iPhone 5 with its 4 inch screen, so don’t overload your pages.
– Don’t forget to auto-redirect your users to your mobile site if they arrive at your website from their mobile. Offer a clear link from your main site to your mobile site and vice versa (linking from your mobile site to your main site).
– Limit your content, keeping it nice and short. Users want the information and they want it now! Don’t bog them down with long paragraphs and chunks of text. Stick to the minimum amount of content you need to communicate and use catchy titles to further grab interest.
– Forget about large pages with interminable scrolling. If visitors do need to do a bit of scrolling, make sure that the most important information is at the top so that it’s the first thing a mobile visitor sees.
– Simplify the browsing. Two navigation elements should be the maximum, with one single menu even better. If you need more than two simultaneous menus, use a navigation panel that opens to the left or right, like on Facebook for instance.
– Think about what it is you want website visitors to do and bring that to your mobile site. So if you want your site visitors to use your online appointment scheduling tool, include this functionality as part of your mobile presence.
– Display your social media profiles.
– Don’t forget your SEO. Think about mobile friendly SEO elements, such as URLs and tagging, to make your mobile site a part of your overall search marketing strategy.
Mobile websites are here and they are here to stay. Make sure your business is ready to capitalize.
Do you have a mobile version of your website? How did you handle it? If not, what’s holding you back?
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