State of the (Local) Union

State of the (Local) Union

A short article on Greg Sterling’s very insightful and informative blog, Screenwerk, earlier this week referenced a slide that has created a good deal of buzz in the local media space.

While it was very pleasing to see Agendize duly noted on what is being dubbed the ‘local media landscape’, I felt a slight pang for some of our partners and peers who also deserve to be represented there, with their name, or logo in this case, up in lights.

That aside, what struck me more than anything, once the initial hunt for the Agendize logo and those of some of the other companies I admire and follow was over, was just how many companies there are, and how overwhelming, and likely confusing, it must be for a local business that is considering how to effectively market online.

Slowly, but surely, the State of the (Local) Union is playing out. Local drives economies, so with the enormous potential for revenues comes an array of entrants into the local digital space. Some are new, some are familiar, some are opportunistic, others are misaligned and attempting to hammer the proverbial square peg of enterprise into the round hole of local and the Small-to-Medium businesses. Whatever their angle, local is BIG and the time for it to be both lead to water, and trusting enough to drink, is fast upon us.

A I mentioned, it’s pleasing for us to be recognized on this graphic, as we believe we set our stall out in a way that was best for local businesses, harnessing several difficult-to-tame technologies and presenting them in a single platform to make life easier for the small business user. And, to work with large Resellers the SMB community knows and trusts, in order to match our technological prowess with their local market savvy.

We are 10 years into our vision of what Agendize can do to simplify and improve local businesses’ online activities. We are still innovating, often predictive, but also in response to the rapid pace of change, to help convert their online traffic into real customers they can do business with. Through our unified platform of conversion tools – still the only unified platform on the market, I might add – we’re bringing powerful technologies in the areas of Online Appointment Scheduling, Live Chat, Click-to-Call, Call Tracking, Contact Forms, Save & Share, and more, to local business at prices local businesses can afford and, by doing so, we’re achieving what they really want from digital service providers – helping them generate more business.

That’s precisely what the Software providers, Digital Agencies, SEO specialists, Reputation Management Platforms, SEM enablers, Website Platforms, Directory Publishers, and all the others that I could mention who are focused on the local media landscape should be passionate about, whether working directly with local businesses, or collaborating with partners who do, for that is the only way we will all benefit. Or, as I heard it profoundly referred to at a trade show event in the recent past, ‘Our collective responsibility to local businesses is to help make phones’ ring and door’s swing!’. It really is as simple as that.

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