26 Oct #SEO Guide: Where should you be on social media?
Social Media is a great for small businesses to share their content and get reactions from their community of customers in real time.
Visually stunning businesses in food, fitness, beauty and design or aesthetically-oriented industries have a particularly great opportunity to share updates, new products or services and more via visually pleasing platforms like Facebook and Instagram.
But, without thinking of the particulars of a certain industry or crowd, what are the social media initiatives any small business can take to succeed? This is crucial to consider as 66% of shoppers check in on Facebook while they shop, and 77% of shoppers post-product reviews on Facebook after a purchase – often with photos and videos.
Further 21% of consumers use smartphones all the way through the research process and 32% use tablets for the same purpose, making social media crucial to any business’s path to purchase.