17 May S.O.S Online Form!
A few tips on how to get around the frustration of forms and how to make them work for you.
We don’t want to get too personal here, but we thought it would be wrong if we didn’t say anything. We’re really fed up of seeing you treated this way…waiting hours, sometimes days for a simple response. Get a hold of yourself! Can’t you see you’re wasting your time here? Is this how you really want to live your life? …Trapped in a FORM?!
Just because online forms are everywhere, doesn’t mean you have to like them. You’re not the only one that may find themselves in a fury filling out online forms of all sorts. Alex Williams pinned the nail on the head in his “UI rant: Form Fields, I Hate Forms” of 2007:
Forms create an illusion that you are building and maintaining healthy relationships with your clients. But, the truth is that you’re probably ending the relationship before it has even started.
Editor in Chief of B2Bbloggers.com, @JeremyVictor mentions an interesting article published in the Harvard Business Review “on the glaring gap in the response time of businesses to leads generated online” that proves this point.
U.S. Firms that tried to contact potential customers within an hour of receiving a query were nearly seven times as likely to qualify the lead as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer.The Golden Rule holds true online too: treat others as one would like others to treat oneself.Therefore, barricading your customers with a response form will surely increase the chance of losing the connection… and annoying them. Why would you block the communication flow when you’re supposed to build on it?
So what now?
It’s totally unrealistic to say that forms have no place on earth. If we didn’t believe that they had some use, we wouldn’t be offering them. There’s thought behind our new flexible pricing plan and a reason why we offer our Fill a Form free of charge.Standing alone, Fill a Form, does not guaranteed your business a boost in sales, leads, conversion etc.When combined with a Call-to-Action button, it becomes a totally different tool:
Form + Action = Value
Add a Chat button on a purchase form and stop frustrated online buyers from cancelling their order before it’s too late. Your customer service rep can offer them live help so they never leave your site unsatisfied.We really can’t think of any contact pages that wouldn’t benefit from a Call Me button. Can you? Offer your clients a toll-free way to call you and your team. Add a Book an Appointment button and you can even meet your leads in person or schedule a better time to chat one on one.
… And if there’s really no one around, they can always fill out a form.You only have one chance to impress. Don’t mess it up. It’s your relationships on the line.