10 Feb French Phenomenon: How Click & Collect has reshaped the retail industry.
Results of a study unravelling the growing trend of “Click & Collect” and how Drive Thru has changed the retail industry in France.
- Out of France’s 90 main retailers, 70% have an e-commerce website
- Online sales will comprise 5.7% of household consumption by 2015
- The top 10 pure e-commerce players monopolize 70% of online sales
What is it?
In order to boost sales without trying to beat e-commerce retailers at their own game, traditional retailers have begun to leverage their online presence through the “Click & Collect” model – where customers (1) shop online and (2) collect their order on-site at a drive-thru.
Hypermarkets and food retailers in particular have embraced the Click & Collect concept. This trend is spreading among other retailers – e.g. clothing, furniture, electronics, office supplies.
- Customer get a better and convenient service, better balance their budget, save time.
- Retailers make tremendous gains in operational efficiency.
There is plenty of data proving that using a site to drive traffic into retail stores is both effective and highly beneficial. Companies like Morgan see a 30% increase in sales from the Click & Collect model.
In fact, this model is so beneficial that some of France’s biggest pure e-commerce players have begun to vertically integrate the other way by setting up physical locations of their own.
Online Scheduling and Click & Collect’s accomplish the same goal: it is the bridge that brings consumers from online to offline – generating footfall for businesses.
Our previous blog post stresses the benefits of Online Scheduling in the retail sector:
- Up-sell to qualified, ready-to-buy customers
- Provide a higher quality customer service experience
- Automatically build customer database