29 Oct Franchises: Curb the Bad Review that Kill New Business
How to Automate Customer Communication?
Don’t Let Service Slip Through the Cracks
Franchise customers not only love that their preferred chains give them access no matter where they are, but also that they can be guaranteed a single experience across locations. However, with so many locations to manage, customer service is at risk and requires constant attention. The question is, how can franchisors and their partners guarantee more service continuity and accountability with digital customer engagement?
Get Customer Feedback With Digital Engagement
Without going through a mess of reviews, channels and profiles to figure out what your customers are saying and where, a unified suite of customer engagement apps gives you real attribution to your customer feedback. Tools like Online Scheduling, Click-to-Call, Live Chat, Dynamic Forms and more allow you to associate customer input and feedback to their profiles in Agendize’s built-in CRM, or use APIs to route the information however a franchisor wants it!
Anticipating Your Reputation
Since digital customer engagement allows you to see real, private, honest feedback from your customers (even getting immediate appointment feedback through Online Scheduling), it enables you to anticipate what people will say about your business. Of course channels like twitter, facebook, yelp, foursquare and more give a franchise an easy outlet to respond to consumer demands, but their public nature also makes them dangerous and prone to abuse. The feedback you get from digital engagement allows you to anticipate and rectify issues that may be unwittingly plaguing your business, before frustrated customers have no other choice but to bring them up in public channels.