Did you know?

• 94.74% of franchise organizations view their marketing strategies as “very similar, somewhat similar, or unsure” compared to those of their competitors
• 61% of consumers now either expect or appreciate calls, online appointment booking and more from their local businesses
• Customer engagement tools are crucial to collecting more of the data franchises need to understand what their customers really want
• Lacking customer information risks lower lifetime value from customers, as well as dwindling opportunities like referrals and more