04 Apr After Appointments: Get the best of Feedback and Email Marketing
Online Scheduling and other customer engagement tools generate outstanding interactions with customers that bring relevance back to a business’ E-commerce presence. However, these tools also offer stretch capabilities that allow you to follow up with your customers and improve the performance of your business, either by noting progress through automated customer feedback, or encouraging new sales from loyal clients through email marketing.
Activating and Managing Customer Feedback
Activating Customer Feedback is a crucial function of online scheduling that permits a business to add even more value to their bookings. Following completed appointments, customers receive automated feedback requests via email that ask them for ratings on punctuality, overall experience, how likely they are to recommend a business to a friend and any additional comments they want to share. Addressing customer feedback is crucial for any business to maintain its reputation, and in an environment where negative reviews often populate reference sites like Google, Facebook and Yelp, automated customer reviews can help you improve performance and fix problems before they become larger issues.
Getting the most out of Email Marketing
Email marketing is a crucial capability for any firm that wants repeat business. With email marketing through Online Scheduling, you can create custom email marketing templates that permit you to send targeted offers to clients through a well-managed CRM. Driving new sales through promotional email marketing is a crucial and high-ROI function for any type of business, be they service, resource or Ecommerce-based. Targeted offers to loyal clients can also grow customer retention, particularly on birthdays, holidays and other special occasions!
Creating a Circle of Trust
With Automated Feedback and Email Marketing, you can add crucial backend capabilities to your customer engagement tools that encourage customers to stay with your business. Just as engagement tools like Online Scheduling, Live Chat and more can help initiate powerful customer experiences, prompt feedback and continuous communications via email can create a compelling customer experience over the long term.