5 Terms to Remember When Measuring Your Campaign ROI

5 Terms to Remember When Measuring Your Campaign ROI

It took some time for many of us to believe that social media has a true ROI. Now that we accept this fact, we’re left searching for the right tools and methods to test it. Integrating social media to your business marketing strategies has many benefits such as increasing public relations and enabling customer service. But at the end of the day, B2B campaigns are mainly measured on generated revenue and leads.

In his blog post on social media metrics on Radian6@DavidBThomas settled the “confusion” surrounding the words: listening, monitoring, measurement, analytics and ROI. It’s important to remember that these buzzwords can also be used to discover the value of marketing campaigns beyond social media. Keep them in mind when measuring your conversion tool campaign ROI too.

Here’s a brief version:

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